Supporting Graduate Entrepreneurship in the Creative Sector

Zdjęcie użytkownika Supporting Graduate Entrepreneurship in the Creative Sector.


Although it is not widely discussed, the creative sector is one of the most innovative and dynamic industries in Europe. It translates into 2.6% of the total European GDP and provides over 5 million jobs among member countries. The importance of the creative sector is all the greater because it contributes to the development of the economy in a very balanced way and has a positive impact on other sectors – such as tourism.

We know well that we have started moving away from physical work in factories a long time ago and we have started to value imagination, creativity and innovation more. In the new “digital” economy, material values give way to the immaterial – knowledge, encounter, experiences.


At the same time, people earning a living by their creativity often have substantive shortcomings, as well as a lack of confidence to follow this career path, e.g. by starting their own business. Across Europe, there is a lack of entrepreneurship training, especially those that will be tailored to the needs of the creative industry. There are many opportunities to learn practical skills (e.g. craft or computer program), but it is difficult to find a course that will cover other key competences necessary to improve the quality of working life.

Most people in the creative sector focus on the idea of a new product / service. An innovative idea seems to be crucial. Young people are wondering what they can do with this product, how to improve it, what problem to solve with it, how to distinguish yourself. Without questioning the validity of these aspects, you should also ask yourself other “boring” questions: what will be my business model, where I will get the funds for production and advertising, how to protect my intellectual property and protect myself against competition, how I will settle taxes.


The SHADOWS project has a number of key objectives but primarily the project is focused on increasing the labour market relevance of VET by providing bespoke pedagogic resources that will improve the attainment levels of high-level basic and transversal competences.

Developing bespoke curriculum resources that specifically address potential for graduate entrepreneurs in this important sector and supporting new entrepreneurs in a robust mentoring framework represents a significant connection between VET provision and micro-enterprise owners and an increased responsiveness within VET provision to market demands.

The SHADOWS consortium comprises 9 partner organisations from 8 different EU Member States: Portugal, Denmark, UK, Ireland, Poland, Romania, Finland and Cyprus. The project runs from September 2016 to August 2018.


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